About Yuni
Yunisbel “Yuni” Pazos is the founder of Smartners, where he helps entrepreneurs turn ideas into structured, growing businesses. With over a decade of hands-on experience, he has built ventures like Las Vegas Barbershop, Joy Delights, Beauty by Us, and collaborated in the growth of brands including Rjimenez Counseling, Noy Urteas, Dr. Virginia Noy, Silu Juegos, Acer & Fusta, Plate in Miami, Ceroys, and Jaclova.
Track Record / Brands I’ve Built
Over the past few years, I’ve built and scaled my own companies — including Smartners, Las Vegas Barbershop, and JOY Delights — while also helping entrepreneurs launch and grow dozens of brands through Smartners’ creative and consulting services.
Consulting Services
My consulting services are designed to give business owners clarity, strategy, and actionable steps. Whether you need a full business review or help in a specific area, I bring creativity, resilience, and proven experience to help you grow.
Marketing Consulting
I help businesses create and execute marketing strategies that actually generate results. From defining your ideal customer profile and crafting your brand message, to optimizing your digital ads, social media, and customer touchpoints—I guide you in making smarter marketing investments that convert into sales.
Process Consulting
Every business has hidden inefficiencies that cost time and money. I analyze your workflows, identify bottlenecks, and design better systems for operations, communication, and project management. Whether it’s automating repetitive tasks, improving client onboarding, or setting up scalable processes, I’ll help you build a business that runs smoother and grows faster.
Sales Consulting
Sales is the engine of every business. I work with you to create a clear sales strategy, train your team on effective closing techniques, and design follow-up systems that increase conversions and retention. Together we’ll build a repeatable sales process that aligns with your brand and delivers consistent results.
Technology Consulting
The right tools and systems can transform your business, but the wrong ones waste money and complicate operations. I advise on the best software and platforms for your specific needs—whether that’s CRM, billing, project management, or customer support—and guide you in implementing them effectively. My focus is always on practical solutions that integrate with your current operations and support long-term growth.
Business Strategy Consulting
Beyond specific areas like marketing or sales, I provide high-level business strategy sessions to evaluate where your business is today and where it needs to go. Together, we’ll create a step-by-step roadmap that covers finances, growth opportunities, team structure, and new revenue streams—so you have a clear plan to follow.
My Approach
Simple 3-step process:
1. Plan:
Create a roadmap tailored to your business.
2. Evaluate:
Understand your challenges and opportunities.
3. Execute:
Guide you in implementation or connect you
with Smartners services.
Why Work with Me?
Trusted by entrepreneurs worldwide.
Unique mix: strategist + entrepreneur (not just theory).
Experience across consulting, marketing, branding, and operations.
Testimonials
Thanks to Yuni, we were able to structure our processes and focus on what really matters. Today we feel our business has direction and clarity.
Benjamin R.
His guidance in marketing and sales allowed us to double our conversions in less than three months. More than a consultant, he is a strategic partner.
Susan H.
Working with Yuni was a before-and-after moment. We went from feeling stuck to having a clear and actionable roadmap to grow in an organized way.
Douglas P.
