Today we are inundated with email marketing campaigns and yes, some still look like spam, but there is no denying the impact a well-crafted message can have on customers, not to mention CRM and lead intake. So don't be fooled by anyone who tells you that email marketing is dead, email is still one of the most powerful marketing channels out there.
Today we are inundated with email marketing campaigns and yes, some still look like spam, but there is no denying the impact a well-crafted message can have on customers, not to mention CRM and lead intake. So don't be fooled by anyone who tells you that email marketing is dead, email is still one of the most powerful marketing channels out there.
Why is email marketing important and what is it for?
You can do a lot of things by sending an email like sell products, share some news, improve your abandoned cart rate or tell a story.
From order confirmations to newsletters, emails are an essential aspect of growing and managing your business.
Therefore, email is involved in every stage of the customer relationship: lead nurturing, prospecting, conversion, but also in generating loyalty.
Email marketing can help to achieve 3 categories of objectives:
- Notoriety (making your business known).
- Image (positioning yourself as an expert)
- Action (selling your products and services)
In addition to helping you with your marketing objectives, these are the main aspects of email marketing:
- It converts 3 times more than social media
- You can personalize it
- Increases cross-selling or upselling
- Keeps you in the minds of your customers
- It's immediate